Sales & MarketingIntermediateCourse
AI for market research & competitive intelligence
Use AI to analyze markets, track competitors, and generate insights that drive product and go-to-market decisions.
90 min
ChatGPTClaudePerplexity+1
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Pick the format that matches the level of support you want.
Self-pacedAvailable
Self-paced
Start immediately and work through the training on your own schedule.
Free
Human trainerComing soon
Human trainer
Join a guided cohort or workshop format when live delivery is available.
$99
Guided by an instructor
AI trainerComing soon
AI trainer
Practice with an AI-guided trainer experience tailored to the course topic.
$9
Personalized guidance
What you'll learn
- Research prospects with AI-generated briefing documents
- Write personalized outreach at scale without sounding generic
- Build follow-up sequences with AI-generated variations
- Use AI to prepare for sales meetings and calls
Overview
Top sales reps use AI to research 5x more prospects and send personalized outreach that actually gets responses. This course teaches you the workflow.
What you'll learn
- AI-powered prospect research: company news, triggers, pain points
- Personalized email and LinkedIn outreach at scale
- Follow-up sequence automation with AI-generated variations
- Call prep: AI-generated briefing docs before every meeting
- CRM hygiene: using AI to clean and enrich contact data
What you'll build
- A prospect research workflow that generates briefing docs in seconds
- An outreach template system with AI personalization per prospect
- A follow-up sequence with AI-generated variations to avoid repetition
Why this matters
The difference between spam and a great cold email is personalization. AI makes true personalization scalable.