AI for market research & competitive intelligence

Overview

Market research that used to take weeks of analyst time can now be done in hours with AI. This course teaches marketers and product managers to build AI-powered research workflows.

What you'll learn

1. AI-powered competitive analysis: features, pricing, positioning
2. Market sizing and TAM estimation with AI research
3. Customer sentiment analysis from reviews, social media, and surveys
4. Trend identification and emerging opportunity detection
5. Presenting AI-generated insights to stakeholders

What you'll build

• A competitive intelligence dashboard updated with AI summarization
• A market sizing framework with AI-assisted research
• A customer sentiment tracker analyzing review and social data

Why this matters

Decisions made without data are guesses. AI makes market research fast enough to actually inform decisions instead of confirming them after the fact.