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Community & Social Media Intern
Sony Interactive Entertainment · Canada, Montreal, QC
This internship welds three distinct functions into one role: social media content creator, Discord community moderator, and player sentiment analyst.
While 58% of the listed tasks rely on routine content creation and data aggregation that AI can perform, the percentage is misleading. The core reason the job exists is live community moderation and maintaining player trust, which automation cannot deliver.
Automation exposure
Most of the day-to-day is automatable today.
The rest is where the role actually lives — and where you come in.
Where you'd be irreplaceable
The part of this job AI can't touch — and your line for the interview.
“The part of my job AI can't touch is calming down an angry Discord channel during an unannounced game server outage.”
What the whole role is built around
Fostering authentic player relationships and moderating sentiment within live Discord communities.
Where you'd add value a tool can't:
- Fostering an inclusive environment during live community interactions on Discord.
- Applying judgment to preserve studio brand reputation during community disputes.
- Translating emotional player feedback into nuanced context for development teams.
AAA game studios will increasingly rely on automated sentiment agents, reducing the number of entry-level community roles available as entry paths into game production.
What you'd actually do all day
Every duty in the posting, and who's better placed to do it today.
- Discord community engagementYour edge
Establishing player trust and maintaining channel tone requires human presence.
- Short-form content creationYou + AI
AI tools draft scripts and visuals, but brand voice needs supervision.
- Basic social asset productionAI does it
Automated graphic and video editing applications handle basic production today.
- Player sentiment monitoringYou + AI
Social listening software aggregates data, but gaming context requires human review.
- Community feedback summarizationAI does it
Language models analyze raw text logs and generate structured summaries rapidly.
- Community communications planningYou + AI
Drafting announcements uses AI, but cross-team alignment remains manual.
How the role scores
Three quick reads, each out of 10. Tap “Why” for the reasoning.
Where the field is heading
Growing · 2-3 years
The expansion of live-service multiplayer games drives steady demand for ongoing player engagement. Studios rely on dedicated community staff to maintain player retention post-launch.
Your next moves
Where to start if you want the edge this role rewards.
Learn these
Converting raw player chatter into structured metric reports gives community teams concrete influence with game developers.
Faster asset production frees up bandwidth for strategic player engagement initiatives.
Try these tools
- CapCut
- Assist with basic video editing, image creation, and social asset production.
- Brandwatch
- Monitor player conversations and sentiment across social platforms and Discord.
- Claude
- Capture community feedback and summarize actionable insights for development teams.
Ask about this before you apply
Things the posting never says that would change the picture.
- Compensation details or hourly wage
- Exact start date and internship duration
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