Marketing Manager
Plans campaigns, splits the budget across channels, and reports which ones brought in customers.
$85k–$160k
Typical US range
~6% outlook
Demand outlook
mid
Experience Level
high
Market Demand
Reference data reviewed Jul 2026. Reference estimates — not a live posting or guarantee. Pay varies by city, company, and level.
Role Overview
Marketing Managers decide what a campaign says, who it targets, and where the budget goes, then report what it returned. AI tools now draft copy, suggest audience segments, and summarize results, so more of the job is choosing between options and checking the numbers before they reach a report.
How AI is Transforming Marketing Manager Roles
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Technical Skills
Soft Skills
Education Requirements
Bachelor's degree in Marketing or related field
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